The Entrepreneurial Model of the Festival sur le Niger
By Godelieve Spaas

“This book tells the story of the Festival sur le Niger. The festival, a yearly cultural event held on the Niger river and its banks in Ségou, Mali, combines musical, dance and visual arts. Traditional and contemporary artists perform and exhibit their work for an international audience. Over the years the number of people visiting the festival annually has grown to exceed twenty thousand, many artists have become internationally known
thanks to the festival and many local entrepreneurial activities have matured into companies capable of supporting families and the community”.